Companies in Myanmar are already testing the waters of Gen AI for Marketing. Ambitious SMEs need to move beyond observing.

From left to right: Zun Zu Zu Han, member of Gender Lens Investing Subcommittee of MPE&VCA (moderator); Chan Myae Khine, Head of Operations at Amara Digital Marketing Agency; and Swan Htet Aung, Co-Founder and CEO of Base Technology. Photo: Juliet Shwe Gaung

Businesses in Myanmar are confronted with two scenarios when it comes to adopting generative AI for marketing: difficulty in measuring sales due to heavy reliance on Facebook as a platform for doing business; and marketing budget constraints due to smaller budget allocation compared to other developed countries.

Despite the challenges, about 100 corporates and mid-sized businesses from Myanmar have tapped creative options for marketing with the help of Artificial Intelligence (AI). This includes using both generative AI, the currently trending technology that mimics human creativity, and the traditional AI.

Speakers who joined the panel, “Capitalising on generative AI and MarTech” organised by MPE&VCA, shared how cash-strapped small and medium businesses can be creative with the use of the latest technologies for marketing purposes, given the state of how other ambitious businesses in Myanmar are already leapfrogging with AI.

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